Gift Cards / BitRewards

54%

of the BitRewards gift card recepients spend more than the value of the card
22%

of customers use the gift card to purchase items they would not have bought without it.
25%

of the value of the sold gift cards are not used = additional profit

How does this work?

1. Convenient selection and sending.
  
  After selecting an e-gift card and its recepient, the sender pays (using bank card online). The delivery happens quickly and securely over Facebook, email, or SMS.
  It is also possible to print out the gift in form of a post card and present it in person.
2. The gift card will instantly be delivered to the recepient at the designated date and time!
  Now it will always be available to them via the link in the notification sent by the sender, as well as on your website and on social networks addon with your gift cards.
3. The recepient is able to use the gift card in retail and online stores.
  
  In an online store the card code is given at the moment of purchase [the link shows the details of the offer - example of a top bar]. In a retail store it is necessary to show the unique number or QR-code for the card on the phone or as a print out.
  example

Addons and widgets for selling paid gift cards on your website

Ability to sell paid gift cards on the website: Either from the special section in the menu or in the «Gift Cards» footer, or with a side banner, which is always visible to the visitor (no coding is required from you), or with a conditional pop-up widget.
Holidays and days around the holidays: Visitors are redirected to your «Gifts» section (if you have one). Any other trigger for your specific needs.
Corporate greetings

Work gifting is now a quick and convenient process - just load your email list, enter a greeting, and select the gift card image.
Send - that's it!
Gift card creation during holidays is much easier and quicker for your customers compared to the trip to the store. Additionally, purchase returns can be processed as an equivalent to the original, your branded card.
For SMM-strategy: give away prizes in contests in form of very attractive, branded gift card posts. The post will be seen by all of the winner's friends, all the while increasing your brand recognition.
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+ scenarios to fit your needs

Why choose us

- Improvement in site's traffic monitization
  
  If a customer is having difficulty selecting something specific for their friend in your store, they are always able to quickly send a gift card. (In surveys, 43% of users that chose a gift card as their gift, mention flexibility for the recepient as the main reason for their choice.
- Immediate remote gift delivery
  
  Your store's e-gift cards are easy to setup and gift. There is no need for the sender to go anywhere — they are able to send the gift electronically and the recipient will buy exactly what they need.
- Advance for your business
  
  Collect the payment for the gift certificate today. The use of the gift certificate, and thus your fulfillment, will happen in the future.
- Ability to present in person
  
  A gift card — is the best last minute gift. All the while, if the user wants to present the gift in person, they have this ability also: after the gift certificate purchase, they are able to print it and present next time they see the recipient. This certificate is very easy to use online.
- Convenient service for your corporate clients
  
  Easily setup mass gift card send out in your personal cabinet. Your business clients provide you names and emails of their employees or parters they want to present a gift, enter the base card value and within minutes answer the question of holiday gifts with the help of your store's gift cards.
- Plastic gift cards
  
  BitRewards does not negatively affect your current physical gift card or certificate programs. Issuance and tracking of your plastic gift cards can be tracked in your personal cabinet.
  Heightened levels of security and ability to gift plastic card online are just some of the bonuses. We are able to facilitate issuance of plastic cards that will be in simultaneous circulation with the e-gift cards and will look awesome! :)
- Creative gifting solutions
  
  BitRewards platform based gift cards can be issues in form of plastic cards, paper certificates, as well as on mugs, souvenirs or any other item with a corporate logo.
- Group gifting
  
  Give your customers the ability to pitch in for a gift for a friend and present it as a group. Your company could be the group gift initiator and present a birthday present to a customer and inviting their friends to join.
- Additing sales to your existng customers
  
  Your courier ought to always have your gift cards on them to offer them to the customers during the delivery.
- Save money on issuance and tracking of plastic gift cards
  
  Part of the certificates can be issued in paper form. Plastic cards can be issued with $0 balance and value added to the card at a later time with a limited redemption period if necessary.
- Easily issue and redeem gift cards
  
  Mobile app for iOS or Android, as well as your personal cabinet are automatically setup to redeem your gift cards. Cards can be redeemed online or in retail POS right after they are issued.
- BitRewards tools work together and address a number of goals
  
  Our tools work for you, complimenting each other and solving a myriad of problems from a centralized «location» for settings and analysis.
  
  Motivational systems, Referral mechanisms, gift cards and a multitude of automations and scenarios work together to increase activity of your existing customers, attract new customers and increase sales.
- Ability to perform deep brand specific customization
  
  Is your website a work of art? We can be a part of it!
  Our widgets do not detract, but rather add to your store. Customize the settings in your personal cabinet or send your custom requests to our manager and we'll be able to offer ideas on how to organically integrate our effective motivational tools, while maintaining the convenience and navigational speed of your website.
- Convenient user interface
  
  Your customers need to be satisfied with the interface.
  With BitRewards, if you offer something to your customers, there is no ambiguity on their part regarding what is being offered, how to use the offer, and everything works perfectly.
  BitRewards pays special attention to the tool's esthetics — they always appear beautiful and professional.
- Analytics and customer's behavioral history
  
  We make all of the BitRewards tool and customer actions data available in a convenient format.
  
  BitRewards also facilitates Google Analytics data monitoring right out of your personal cabinet. You will not need to separately setup the system to analyze the effectiveness of your BitRewards tools.
- BitRewards functions without any need for coding on your behalf
  
  The setup of both design and tool functionality can be performed without a need to learn an editor or any knowledge of HTML.
  We guarantee that the widgets will appear equally well on all types of devices and will match well with your signature style.
- Role assignment within each BitRewards account
  
  One account for all of BitRewards platform users within your company.
  
  Master level - access to all functions. Manager level - ability to browse history, accept issued gift, promo cards and bonuses, create «Register» level subaccounts and points of sale.
- The setup of both design and tool functionality can be performed without a need to learn an editor or any knowledge of HTML. We guarantee that the widgets will appear equally well on all types of devices and will match well with your signature style.
  
  Graphic and text content can be changed in mere seconds.
- Monthly BitRewards report: monitor the value of your marketing channels
  
  Accurately gauge effectiveness of all of your web actions (marketing campaigns through your website or social networks, email campaigns and context adds, etc) using relevant and easy to understand reports.
- Transaction security
  
  We particularly focus on transaction security and have developed a specialized card redemption technology.
  Issuance and redemption of gift and promo cards is absolutely safe for your business due to our technology eliminating ability to compromise card's primary attributes both online and in retail points of sale.
- Targeting and personalization
  
  Such companies like Amazon.com use personalizations to increase profits. BitRewards offers you the same personalization capabilities: demographics, geographics, platforms, channels, social networks, time.
  
  Analytical data and customer action information is available to be viewed and downloaded in your personal cabinet or as a realtime stream to be used within different CRM systems. The better you know your client, the more accurately you are able to fulfill their demands, the better value you represent to them. In reality this means that you create a more accurate offer for your target audience and in return gain more loyal customers.
  For many companies it is often the case that a customer that only purchased once is of little interest - often the associated costs to attract that new customer are high. Focus on creating repeat/loyal customers.
- Asyncronous code, which does not slow down your website
  
  Our technical team setup infrastructure in three different countries to ensure stable, secure and fast service operation.
  
  We also follow asynchronous coding approach which guarantees that your website will never be slowed down by BitRewards. Your site's code loads parallel to BitRewards processes (timeout settings are adjustable)
- Excellent support regarding all issues!
  
  With BitRewards you immediately gain motivational marketing usability experience for your webstore, including:
  You get our expertise for free, but it is the most valuable what we're able to give you.
- Best practices
  
  Visual and easy to understand directions on the use of main functionality.
  Your store specific setup using your industry's best practices.
- Simplicity and Effectiveness
  
  BitRewards preaches the «essentialism» principle. It does not imply any limitations — on the contrary, decision making is simplified using that approach. We will offer options of working with your website that you will like and will be highly effective, while taking up minimum of your time after initial setup.

When clicking a specific element of the page

Any element of your website could trigger BitRewards tools

Recommended
For example:
You can place a button on each product «Gift online» page, which will open the appropriate tool BitRewards.
Facebook group

BitRewards addon is placed right into your Facebook group

Recommended
For example:
The button «Subscribe and receive a discount of $50!» In your group in Facebook, which offers built-in social network Invite-widget.
When leaving the site

Ability to filter by time on site, total and product in the cart

Smart Widget
For example:
Offer a discount of $5 for the purchase of $25 people who leave the site by reviewing the products for at least the amount of not less than $50
For specific source

Filter using UTM markers and the source

For example:
For all visitors, that entered with utm_campaign = adwords_513, increase min receipt from $50 to $80
When you click the link in the email

You place in his letters and mailing lists link on the widget

For example:
You add in a letter in which, thanks to the successful delivered and paid-up order, a link by clicking on which the user can immediately see the target widget
Nth days after order

Show widget is only a potential repeat buyers

For example:
For those people who have made a purchase in the amount of not less than $25, since this purchase took place at least 14 days and a repeat visit has a duration of at least 30 seconds
Only for specific devices

Select what devices will show the widgets - mobile or desktop

For example:
Show the email collection widget, that offers a $5 discount on purchases in excess of $75, to all visitors using mobile devices with a Google AdWords marker.
When coming from a specific place

Ability to select cities and countries for which the widgets will be displayed

For example:
Offer a $10 discounts on a purchase in excess of $100, only visitors from New York, US, that spent at least 3 minutes on the site, but did not add anything to the cart.
At a specific time of day

Ability to show the tools only during specific hours or days

For example:
Offer a special nightly 10% discount on purchases in excess of $150 to visitors that entered between 04:00:00 and 06:00:00 UTC
Duration of stay on the website

Ability to filter by amount and type of viewed product

For example:
Offer everyone, who spent at least 90 seconds on your website and viewed at least 1 product with the value of at least $150, a $10 discount if the purchase amount exceedes $200.
After completing Nth purchase

Ability to filter by the value of previous orders

For example:
Offer every customer, who already made at least 3 purchases, a 10% loyalty discount when making a new purchase in excess of $500
When adding to the cart

Ability to filter by amount and product in the cart

Smart Widget
For example:
Offer a $15 discount when the purchase amount exceedes $300, after the customer adds items to the cart in excess of $150
After viewing N of product

Ability to filter by value of viewed product

For example:
Offer everyone, who viewed at least 3 items and is trying to leave the site without a purchase a $10 discount if a purchae amount exceedes $120.
On banner click

Banner - is a neat, unobtrusive popup on the side of the webpage

For example:
Set in the lower right corner of the site, our orange ribbon with the tagline «Get 50 dollars!». You can customize the text, color, and location of the ribbon.
When you reach the basket amount

You can filter the composition of the basket and the time on the site.

For example:
Suggest re customers Add to cart items in the amount of not less than $10, $25 discount when buying from $50.
After the order is placed

Ability to filter by amount and product in the cart

For example:
Offer a $5 discount to the customer's friends on social media.
When starting to complete the purchase

Ability to filter by amount and product in the cart

For example:
Offer a $20 discount when the order is increased by 50%, to the customers within a specific zip code.
At a certain page

You decide what page and under what conditions show BitRewards tool

For example:
You create a 2 on its website the new page - "Reviews" and " Loyalty Program " and to put the appropriate tools BitRewards as embedded blocks

FAQ

- Why would our clients want to use gift cards?
  Purchase selection and delivery process in a large city is not always full of joy. For your clients, BitRewards – a possibility to quickly congratulate their friend, «mix-up» their social networks interactions and give gifts while saving time and money.
  BitRewards is for those who:
  - Did not purchase a gift in time or is really frugal with their time.
  - Is not able to see the person they want to congratulate in person.
  - Is an active social networks user and appreciates the social aspect of the gift giving.
  - Want to give a present to a large number of friends or co-workers at once.
  - Got interested by a discount offered by you and wants to invite a few friends to pitch in for a shared gift.
  - With BitRewards you gift users the ability to give a gift card, which can be immediately delivered to their friend (or at a specific time in the future) and the recipient will get to use it based on their personal preference.
  We are not suggesting this functionality with explode your sales. For «givable» products and services (i.e. spa, massage salons, etc) gift cards can be as high as a few dozen percent of their revenue, for others single digits. However, thus functionality is so easy to setup, that it is a must have!
- How do I get the money for the gift card sales online?
  
  If your company already has the ability to redeem plastic cards and e-cash online, we’ll setup your online acquisition system and you’ll receive the money directly into your bank account. If such connection is not part of your plans, BitRewards has its own online acquisition and your customers are able to make bank card / e-cash payments right away. Customer’s money is received onto BitRewards account and we will regularly wire your remittance, as per our agreement (request agreement template).
- How are the gift cards delivered?
  
  The delivery is done is form of a link, following which the gift recipient will be identified and will be able to use the card on your website, or will get a secret code to use in the retail store.
  
  When the delivery happens on social media, the recipient gets a personal notification, and they will definitely get the present. At the same time, the message about the gift card will appear on the senders and/or recipients news feed and can be seen by their friends. It is great for your company, since it attract new users. However, if the sender wants to make a private gift, which no one should know about, they can always choose SMS or email as the delivery method. The reverse is also possible - limit the gift option to social media only, so their action attracts more attention to your brand.
- Why use BitRewards if we can develop our own solution?
  Development of your own solution for gift cards and referral program is an extremely interesting task … if you have the time. However, to constantly keep up to date and functional such a complex service is not. Development and support is best done by an outside provider.
  
  If you do decide to develop such a solution on your own, here are a few advices:
  - Gift cards ought to be customizable nearly on the fly – the customer should be able to in no time change the design, amount, widget settings and presentation logic without you having to dedicate internal resources to this.
  - Gift cards ought to begin with a minimal value and the giver should be able to enter any amount and personalize their gift.
  - Keep in mind all of the communication channels and create appealing transaction mail templates. It is necessary to setup trigger system: send, receive, use, reminder, etc.
  - To have the ability to increase effectiveness, collect statistics online and conduct A/B testing on all of the variables. Resulting conversion increase can be many times the starting values.
  - Предлагайте решение во всех онлайн средах: на сайте, в соцсетях и в смартфонах.
  - Избитая вещь, но это вездесущая проблема: UX. Для отправителя послать карту должно быть в минимальное количество кликов. Для получателя должно быть понятно, что он получил и что с этим делать. Если у вас в команде нет сильного проектировщика сервисов, наймите дизайнера пользовательских интерфейсов. Это будет лучшая инвестиция :)
  - Отыскивайте «адвокатов» — самых ценных людей, ведущих максимальное число новых клиентов и придумывайте новую мотивацию для них.
  - Отслеживайте и пресекайте злоупотребления и мошеннические действия. Подарочные карты — это как наличные. Сервис должен быть надежно защищен от взлома и халявщиков.
- How are the gift cards redeemed?
  
  n the gift card settings, you'll need to decide how will your customer be able to use your cards. Each gift card has a unique numeric identifier, which is also encoded as QR and barcode. BitRewards provides all the tools for secure redemption of your customer's sent or purchased gift cards.
  
  Online store gift card redemption:
  
  In most cases, the user will have either a link or a "use" button, clicking on which they will be transferred to your online store and see their secret code, as well as how to use instructions. Typically, their secret code will be entered into the promo code field during the checkout, which is when the total order value is reduced by the value of the gift card. The remainder, if any, the customer pays using their regular payment method. The customer can also add the code to the order notes or phone it in - these conditions are entirely up to you.
  
  Retail store gift card redemption:
  The gift card number can be confirmed through the BitRewards gift card control system by voice menu over the phone or a computer connected to the internet. We also offer an app (BitRewards Panther for iOS and Android), in which case no additional integration is necessary and a high level of security requirements is maintained. If it is necessary to enter gift card numbers directly into the POS, it is necessary to integrate BitRewards gift card control system with your IT system or develop redemption rules specific to your company. (For maximum security, gift card confirmation ought to happen in real-time).
- How can I be certain that all of the gift card transations are secure and I will not lose money?
  
  BitRewards gift cards - absolutely secure. We pay added attention to security and ensured that the security is equivalent or greater than with physical gift card transactions. At the time of issue, each gift card is given a unique ID. Gift card redemption takes place online, for which we developed integration mechanisms.Thus we eliminate the possibility of an unsanctioned or duplicate redemption of the card's funds.
  
  You get all of the transactional information online for each operation. You can also set to receive notifications for all high value transactions. BitRewards protocols use the same level of encoding as the banks and financial institutions. When paying for the gift cards with a bank card or another payment tool, BitRewards passes on 256bit encoded information to the target bank over HTTPS/SSL (the information is not processed by BitRewards).
  
  The gift card redemption app tracks and saves the following details: user profile, time, place, cashier (if done at a retail POS), order amount, and payment amount.
  
  For you, this means that the customers will be happy with the service, you'll make money, and your customers will get their presents either by paying or providing a tangible achievements for your company.
- What should I do with my existing physical gift card program?
  
  BitRewards blends well and can enhance your current gift card programs and can positively influence their sales. In the cases of existing or a soon to be physical gift card program, please contact us with the information about its main parameters, so, if necessary, to mirror the physical gift cards with e-cards and use documentation, ways of integration and other details of such a program.
- How does an e-gift card different from a plastic one?
  
  Just about everyone knows what is a gift card. It is a certificate of a set value, which can be purchased at a store and given as a gift to anyone. The gift card recipient is consequently able to use this certificate in the store that issued it to pay for products and services. In essence, the main difference of the e-gift card from a plastic one: issue format, which leads to the key differences - ability to gift it remotely and have it delivered over email, SMS or social media. E-gift card is typically redeemed in the online store of the issuing company, but also have the option to be redeemed in a retail store.
- Is it difficult to launch BitRewards?
  
  Not at all! To enable BitRewards widgets you'll need to setup your gift cards (we'll help you with that) and adjust the tool settings. All of that is done in 4 simple steps, in about 10 minutes, in the Master settings.
  
  All that is necessary for integration - installing BitRewards for your Content Management System (we have presets for the most common ones) or add a few lines of code to your website's HTML (in this case it is also necessary to include the promo codes in your CMS).
- What is the customization capability?
  
  BitRewards is extremely flexible :)
  
  We are able to quickly and easily change the logic behind discount offers and showings, as well as the look of gift and promo cards and all support elements.
  
  Our solutions are installed on the websites of very attentive and picky with design clients and appear as an organic part of their website.
- What happens if the client wants to return the product bought with a gift card?
  
  A gift card does not change your relationship/interaction with your customer.
  
  If the customer wants to return the product purchased with a gift card, they are given a new gift card with the same conditions (value, expiration date) as the originally used gift card, but with a new unique ID, thus the new card is just as secure as a new one.
  
  In the event the customer wants to get the cash back for an unused gift card, with your permission (you are not required to offer this), the original card purchaser will receive a refund, using your regular method for such transactions.
- Will I receive any data in the process of using BitRewards tools?
  
  Of course! With us you'll expand the knowledge of your customers and their leanings!
  
  We make all of the information regarding BitRewards tools and customers' behavior history automatically available in an easy to use format. Also, BitRewards gives the ability to monitor Google Analytics data straight from personal cabinet. You will not need to separately setup the system to be able to analyze the effectiveness of your BitRewards tools. Google Analytics gives the ability to track the number of visits and track real time trends.
  
  Every gift or promo card sent by your customers using any of our tools is tracked in a comprehensive database accessible in your personal cabinet. You'll be able to evaluate the effectiveness of BitRewards tools and marketing channels used to disseminate the cards and tweak them further using that information. All of the Google Analytics data about your electronic gift or promo cards is collected in a centralized location.

We didn’t have any gift cards before BitRewards. We launched them during Christmas season and sold for more than USD 30 thousand in one month. It’s an extra income, which we wouldn’t have received without BitRewards. Chip in gifting feature is just a killer.

Valentina Kosykh, CMO : Chief Marketing Officer, "Pleasure Territory" wineries network
Beauty and simplicity attract. In BitRewards all right with the design and understanding of the users' actions. We like that our gift cards can be customized quickly and easily. Make a New Year’s card option actually took 15 minutes.

Gleb Kuznetsov : Head of E-commerce, “Piter” books and e-books publisher
We are very concerned about security, and we appreciate that BitRewards standards correspond to the level of our requirements. This was an important factor in the decision to work with them.

Andrew Kubasov : IT Lead, “Hautelet”
BitRewards is a wicked set of tools! I love the different ways you can customize their widgets — they work for every possible occasion. And the integration was as simple as you can imagine — just a click of a button in our CMS’s app store. And eGift cards sales module is a total kick.

Sergey Perelygin : Founder, Bukvaland.com
Motivating tricks for the customers are a must-have for an efficient ecommerce website. Lots of businesses, however, don't understand how the users behave and mess up their checkout process with annoying widgets. We reached the conversion growth of up to 30% with BitRewards smart and delicate incentives, and integration was a cakewalk.

Dan Tsaruk : СЕО, MR JONES
The cycle of a shopper’s behaviour often times is rather complex. It looks like this: browse the site — leave — research — check competitor — think — consult with spouse or friends — buy. With BitRewards tools we can manage our users better.

Natalia Abramova : Founder, “Pavlinia” online fashion boutique

Electronic gift cards

You will get:

What is it for?

Value in numbers

How does this work?

How to use this?

Addons and widgets for selling paid gift cards on your website

• Client registration into the Loyalty program. You get the contact information and a closer relationship with your client

• Purchases. Cashback - such a straight forward and pleasant thing! You decide what percentage of the purchase price you return to your client for their purchase or purchases of their friends that they invited.

• Friend invites on social media. Your customer can share about your product and services with their friends and acquaintances on social media. Since their friends' profile is about an 80% match of their profile, their friends is also your target audience.

• Partnership programm. Your customers can get points both for inviting, as well as the purchases made by their invitees. Multilevel marketing, more often than not, works great for sales - it just needs to be convenient and straight forward.

• Birthdays. Personal attention on that day is most appreciated. Gift points and congratulate each customer on their birthday - they will remember and recognize your business, and thus purchase more from you!

Corporate greetings

+ scenarios to fit your needs

Why choose us

Improvement in site's traffic monitization

Immediate remote gift delivery

Advance for your business

Ability to present in person

Convenient service for your corporate clients

Plastic gift cards

Creative gifting solutions

Group gifting

Additing sales to your existng customers

Save money on issuance and tracking of plastic gift cards

Easily issue and redeem gift cards

BitRewards tools work together and address a number of goals

Ability to perform deep brand specific customization

Convenient user interface

Analytics and customer's behavioral history

BitRewards functions without any need for coding on your behalf

Role assignment within each BitRewards account

The setup of both design and tool functionality can be performed without a need to learn an editor or any knowledge of HTML. We guarantee that the widgets will appear equally well on all types of devices and will match well with your signature style.

Monthly BitRewards report: monitor the value of your marketing channels

Transaction security

Targeting and personalization

Asyncronous code, which does not slow down your website

Excellent support regarding all issues!

Best practices

Simplicity and Effectiveness

Smart viewing setup! Показы нужным людям в нужный момент

When clicking a specific element of the page

Facebook group

When leaving the site

For specific source

When you click the link in the email

Nth days after order

Only for specific devices

When coming from a specific place

At a specific time of day

Duration of stay on the website

After completing Nth purchase

When adding to the cart

After viewing N of product

On banner click

When you reach the basket amount

After the order is placed

When starting to complete the purchase

At a certain page

FAQ

Other useful tools:

Referral Tool

Smart Motivation Tool

Gift Cards

Gift Online Button

Maxi-Cart Upsell Tool

Loyalty Program

Social Invite Tool

Contact Collector Tool

Chip-in Gifting

Questionnaire

Show customer reviews on your website